Oxford Bus

Cookie Policy

Updated: 15th May 2018

Cookie Policy for Oxford Bus Company

The City of Oxford Motor Services Limited ("Oxford Bus Company" / "we" / "us" / "our") Cookie Policy

1. What are Cookies?

Cookies are little data files that are placed onto the hardware device which you use to browse the internet (e.g. your Computer, Smartphone or Tablet, your "device") by websites that you visit. Cookies contain information about your visits to that website and the purpose of cookies is to enable our websites to remember you, and your browsing habits, when you visit it again in the future.

2. How do we use Cookies?

Cookies perform many different functions, from remembering that you are logged in during visits to what user preferences you may have selected. They also help us to identify which of our web pages are the most popular and what type of journey a visitor has through our site.

Cookies help us plan the content and layout of our site and recognise returning visitors that have been to our site before. They therefore play an important role in helping us to enhance the usability and performance of our site to improve your visits.

In order to help us understand how many visitors we have, which pages are visited, and to help us develop future improvements to our site, reporting and analysis is carried out using Google Analytics who will place cookies on your device. For more information on Google cookies we recommend you visit the Google website at http://www.google.com/policies/privacy/ads/ which outlines Google's privacy policy and how to opt-out of tracking.

We do not use cookies to collect information that could identify you personally during your visit to our site [unless you create an account or log in to purchase a ticket from us]. A list of the cookies that we use when you visit our site is contained in the table below.

Types of cookie that may be used during your visit to our website are:

Session cookies
Session and permanent cookies
Anonymous permanent cookies
Cookie to individually identify users who have logged in
Third party cookies
First party cookies

3. What Cookies are used by this site?

Purpose Session cookie

Session cookies enable our website to keep track of your movement from page to page so you don't get asked for the same information you've already given to the site. These cookies allow you to proceed through the pages of our site quickly and easily without having to authenticate or reprocess each new area you visit. They are automatically deleted when you close your web browser

Third party cookies

These are placed by another company (domain) and are used to help us track visitor behaviour and revenue in order for us to measure the performance of our website.
First party cookies (cookies set by the website) Used when a customer performs a ticket search, manages email subscriptions, or buys a ticket.

When a user logs into their account this cookie is set to manage their logged in session.
This cookie is deleted from the device when the browser is closed.

3rd Party cookies

Google Analytics

To track which pages on the site are most commonly used, the number of visitors to the site, page views, which browsers are used, entry pages etc.

We use the information provided to help us improve our site and identify the most popular pages. Cookies last between one month and one year.

For more information on Google analytics we recommend you visit the Google analytics website.


This cookie is used to pull in 'like' and 'share' functionality into the site; it is loaded on page load, not when the button/link is clicked.

For more information read the Facebook Privacy Policy


This cookie is set at the first load of the twitter application and is required to get access to tweets.

For more information read the Twitter Privacy Policy

Acxiom Tracking Code

This is used to measure clickthrough and conversion rates from email newsletters.

The cookie expires after 14 days and does not store any personal or personally identifiable information.

This cookie is only used to report on revenue from our email campaigns to determine how successful they are.

4. Web beacons

Web beacons are usually 1 pixel size transparent images that help website owners track the activity of users on certain website pages. They can also send the tracking server (ie. us, or our technology partners) information in cookies – such as whether an HTML email with a web beacon in it has been opened. We use web beacons together with cookies to help us understand how you interact with our website and the emails we send you, to help us improve your experience, to ensure that content is relevant to you, and to better manage our website and email content.

Further details on web beacons, and how to manage them, can be found here.

5. Can I opt out of cookies?

Yes. There are a number of options available. You can control the use of cookies on your device by using the settings in your web browser (e.g. Chrome, Internet Explorer, Firefox). For more detailed information about cookies (including how to manage their use via your browser) go to www.aboutcookies.org/.

However, please note if you delete all your cookies, some features of our website, such as remembering your login details, will not function as a result. This may then cause you problems when trying to purchase tickets as cookies are required to pass your information through the booking process.